Gaine Expands Consent and Preference Management Solution Across Healthcare Markets

Building on proven success in pharmaceutical and life sciences, Gaine introduces enterprise-wide consent and preference management for healthcare payers and providers ahead of HLTH 2026.

SAN LUIS OBISPO, Calif., Nov. 13, 2026 — Gaine Technology, a leader in healthcare data management, today announced the expansion of its Consent and Preference Management solution across healthcare markets, building on its established success in the pharmaceutical and life sciences industry.

With more than 50 million patient consents under management, Gaine is extending its proven capabilities to address the growing need among health plans and healthcare providers to manage consent, communication preferences, and data-sharing permissions across increasingly complex and fragmented technology environments.

As healthcare organizations accelerate interoperability, digital engagement, and AI initiatives, the ability to consistently identify individuals, understand their preferences, and honor consent decisions across systems has become increasingly critical.

"Healthcare organizations have invested heavily in capturing consent, but the real challenge is ensuring those decisions follow the individual across systems, programs, and interactions," said Martin Dunn, CEO of Gaine Technology. "Building on our success in life sciences, we're expanding these capabilities to help payers and providers establish a trusted, enterprise-wide approach to consent and preference management."

Moving Beyond Traditional Consent Management

Built on Gaine's Health Data Management Platform (HDMP), the solution goes beyond traditional consent capture by connecting consent and preferences to trusted identities, relationships, programs, communication channels, and applicable data-sharing rules.

The platform enables organizations to:

• Unify consent and preferences across disconnected applications and engagement channels.
• Resolve identities to associate consent with the correct patient, member, or healthcare professional.
• Govern consent decisions with effective dates, withdrawals, audit history, and data lineage.
• Operationalize individual choices by making governed consent and preference information available to downstream systems.

Unlike standalone consent applications, Gaine does not require organizations to replace existing systems. Instead, HDMP serves as an enterprise data management and orchestration layer, helping ensure individual choices are consistently understood and applied across the organization.

Expanding a Proven Healthcare Data Foundation

Gaine's expansion brings established life sciences capabilities into the payer and provider markets, addressing use cases spanning member engagement, care management, patient communications, data sharing, and enterprise governance.

With a healthcare-specific ontology refined over more than 15 years, Gaine provides the identity, context, and relationships needed to transform fragmented consent records into trusted, actionable information.

Gaine will be meeting with healthcare and life sciences leaders at HLTH 2026, November 15–18 in Las Vegas, to discuss the growing importance of enterprise consent and preference management.

Learn more: https://www.gaine.com/solutions/consent-and-preference

SOURCE Gaine Technology